Resources Library by ANA

What inspires customer innovation?

To survive in today’s markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customer’s point of view, are ready for disruption. Customer innovation presents a...

Catalogue: Congress 2014: What Inspires?

Author: Marion Debruyne

June 15, 2014

Organizational research reinvigoration

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a...

Catalogue: Congress 2013: Think Big

Authors: Cortney Henseler, Christian Kugel

September 26, 2013

Organizational research reinvigoration

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a...

Catalogue: Congress 2013: Think Big

Authors: Christian Kugel, Cortney Henseler

June 15, 2013

Growing brands by connecting with deeper human motivations

The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category, this presentation will show how a PEOPLE-centred...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor

Company: Ipsos MRBI

April 7, 2013

A ton of data and an ounce of emotion

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Catalogue: Fusion 2019

Authors: Leszek Haba, Piotr Idzik

Company: MASMI

November 10, 2012

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence

Authors: David Smith, Elisabetta Osta

Company: DVL Smith Ltd

September 13, 2012

Designing the club of tomorrow

The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market Research Online Community (MROC) with 120...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Filip De Boeck, Henk Eising, Caroline Van Hoff, Tom De Ruyck

Companies: InSites Consulting, Heineken

September 13, 2012

Culture: Insight's third space

In global research, the notion of 'culture' often extends no further than 'understanding the quirks of a local market'. Yet it can be an inspiring and effective tool for developing brand strategy and innovation, especially when combined with more...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Andy Dexter, Leanne Tomasevic, Julie Curphey

Company: Truth

November 13, 2011

Review of a decade of netnography research

The research of eight distinct Netnography projects in the field of Fast Moving Consumer Goods and in-depth interviews with employees reveals a multi-faceted attitude towards need information(consumers' wishes, expectations, etc.) and solution...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Gregor Jawecki, Dominic Gastes, Jan Henric Stönner, Michael Bartl

October 26, 2011